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6 Ways to Eat a Soft Pretzel

Pretzels are a treat that nearly everybody enjoys, from young children to retired adults. You might be more familiar with the version that comes in a bag off the shelves of your local grocery store. Though soft pretzels that are made-to-order are the gourmet version that many people love at a pretzel business.

If you’re interested in getting involved in the pretzel business, it’s important to know what products you’ll have to offer. Believe it or not, the pretzel is surprisingly versatile and there’s something on the menu for everyone.

Keep reading to learn six ways to eat a soft pretzel.

Ways to Eat a Soft Pretzel in the Pretzel Business


The classic salted pretzel is a mainstay in malls, food courts, and sporting venues all over the world. Typically prepared with or without salt, the classic pretzel can be enjoyed alone or with a variety of dips.

For kids, picky eaters, and people who want to mix it up with a number of different dips, the classic pretzel is the way to go. In general, plain salted or unsalted is the top seller in any location that sells them. There’s just something about the combination of bread, butter, and salt that appeals to so many people.

Add Dip

Dips can dress up a plain salted or unsalted pretzel. This allows the customer to control the amount of flavoring they get. The most common dip for a pretzel is yellow mustard. Though other options exist to entice customers with unique flavors.

Other dips you’ll find on the menu include honey mustard, cheddar cheese, pizza sauce, cream cheese, nacho cheese, caramel, and icing. Customers can even add extra dips to their order to try a few flavors at once.

With Toppings

Adding a dip to your pretzel order isn’t the only way to spruce up the plain salted or unsalted pretzel. In fact, pretzels baked with included toppings are extremely popular. Some customers even eat them with classic dips like mustard.

Common pretzel toppings include parmesan, ranch, garlic, cinnamon sugar, raisin, jalapeño, almond crunch, and the special everything pretzel.

Pretzel Bites

Everybody is familiar with the standard twisted pretzel shape. But other varieties have become popular in the pretzel business and with customers. One of the most popular alternatives to the classic pretzel is pretzel bites, a Pretzelmaker original.

These bite-size pretzels come in a variety of flavors like parmesan, ranch, garlic, cinnamon sugar, stuffed mozzarella, and sweet n’ salty. You can also get plain pretzel bites to pair with dips or eat by themselves.

Pretzel Rolls

Pretzel rolls are somewhere between an Italian calzone and a stuffed pretzel. Designed to be more of a meal than a snack, pretzel rolls are gaining in popularity because they’re delicious and quick.

A top seller in the pretzel roll department includes the pepperoni pizza roll. This is a specialty many customers look forward to every time they get a craving for a delicious soft pretzel.

Pretzel Dogs

Pretzel dogs wrap an all-beef hot dog with a fresh, warm pretzel. These tasty treats fall somewhere between a meal and a snack. The perfect complement for pretzel dogs are mustard, honey mustard, or cheese sauce. Customers who like a little kick can choose the spicy jalapeno pretzel dog dipped in nacho cheese.

Customers can also order mini pretzel dogs that can be paired with any number of dips, from classic honey mustard to exciting flavors like cheddar cheese, ranch, and pizza sauce for a unique variation on a classic.

Contact us to learn more about the pretzel business and whether selling one of the world’s favorite sweet and savory treats is in your future. You might just find the ideal franchise for you.