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franchise discovery day

Eight Questions to Make the Most of Your Franchise Discovery Day

Your franchise discovery day is all about learning more about the exciting franchise opportunity ahead. Think of your franchise discovery day as a chance for both you and Pretzelmaker’s management team to get to know with each other.

You’ve most likely already perused your franchise disclosure document and are in the process of rounding out your due diligence. You’ve taken a look at Pretzelmaker’s track record, strong brand, the booming QSR industry, and Pretzelmaker’s competition. Now is the time to take things to the next level.

After taking a look at the numbers and the Pretzelmaker team, you’re ready to take the next step. You know that Pretzelmaker draws on a huge customer base, but what kinds of questions should you be asking during your franchise discovery day?

Eight Questions for Your Franchise Discovery Day

·       Can I speak with a current franchisee?

This is a great question to ask and the answer us YES! Once you arrange a meeting or quick chat with a current franchisee, you can ask about some of the biggest surprises and satisfactions that have come with working with the Pretzelmaker franchise.

·       What kind of training does Pretzelmaker offer?

Pretzelmaker recently joined the Global Franchise Group (GFG) and offers initial training for new franchisees from GFG University in Atlanta, Georgia.

During your franchise discovery day, you might ask for a rundown of the bookkeeping, management, marketing, and operational training that awaits you at your initial training in Atlanta.

·       Would this location fit?

Here’s a checklist of Pretzelmaker’s site requirements. As you can see, there’s a lot of latitude, with some locations using 200 sqft.

At your franchise discovery day, you’ll get the chance to talk about locations that you may have scoped out. Then you can see whether these are compatible in the eyes of Pretzelmaker’s experienced area developers.

·       What does multi-unit really mean?

These days, a great deal of franchised restaurant locations are seeking multi-unit opportunities. Ask about the benefits and challenges of going multi-unit with Pretzelmaker in terms of staffing and scaling issues.

You might actually find that you can go multi-unit without taking on more administrative staff or managers whatsoever.

·       What systems upgrades have you made?

This is a great question to ask a franchisor because it shows that you’re interested in innovation and it can clue you in to operations upgrades that might further sweeten the deal. Ask Pretzelmaker’s team about changes they’ve made to their system over the last five to ten years.

·       Accelerated versus growth opportunities

Ask the Pretzelmaker management team about the differences between accelerated and growth opportunities in thriving available territories near you.

·       How does GFG affect marketing?

During your franchise discovery day, ask about how Pretzelmaker’s inclusion in the Global Franchise Group portfolio—with other high-flying QSR franchises like Great American Cookies and Marble Slab Creamery or Hot Dog on a Stick—has improved Pretzelmaker’s advertising and marketing capabilities.

·       How can I stay connected afterward?

Taking your franchise discovery day seriously is important. It gives you and the people from Pretzelmaker the valuable chance to meet face-to-face and interact. Take notes and never be afraid to ask to speak to someone directly.

Do you have any other questions that you want answered about your franchise discovery day? Then don’t hesitate to contact us!