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pretzel store franchise

Who Loves Our Pretzel Store Franchise? Just About Everyone!

Opening a pretzel store franchise with Pretzelmaker is an opportunity with lots of potential. Why? Because soft pretzels are popular among just about every group! Pretzels are among the snacks that many consumers say they buy at least occasionally, and four out of five consumers say they snack at least once a day. With this much popularity, it’s no wonder that so many people love what our pretzel store franchise has to offer. Here, learn a bit more about the customers you can expect to work with.

Airline Passengers

Countless people travel through airports every day, many of them with lots of time on their hands. Many people arrive hours early for their flight and don’t have much to do once they get through security. Others are stuck waiting out long layovers. Passengers like these love Pretzelmaker because they can grab a portable snack to enjoy at their gate or while walking around their terminal. Low prices and short wait times make Pretzelmaker a favorite among this group. 

Families Having Fun

Soft pretzels have long been associated with fun family activities like baseball games, boardwalks, and fun centers. Why not bring these places a soft pretzel that’s a cut above the rest? It’s easy to open a Pretzelmaker in even a small space, so our franchisees can serve this group and add to the fun. 


Our pretzel store franchises are famous for being found in shopping centers. Whether it’s a kiosk or in a food court, it’s easy to find a space to set up one of our locations. Shoppers love that they can carry their pretzel with them or take a moment to rest and enjoy. 

A Pretzel Store Franchise for Appetites of All Sizes

Pretzelmaker is famous for being a great place to enjoy a snack (like Pretzel Bites) or something more substantial (like a Pretzel Dog). Our new Fresh Twist locations are sure to have something for just about anyone. They offer a full rage of breakfast, lunch, and dinner options, all inspired by our love of the soft pretzel.

As you can see, there’s no shortage of prospective customers that love our pretzel store franchises. When you partner with us, we can help you set up a franchise that’s uniquely suited for the customers in your area. Whether you’re looking to open a standalone store, a kiosk, or even a cobranded location, we can help you make the most of your investment. 

Once your franchise is up and running, why stop at just one? Once you’ve invested the time in mastering our business model, we think you’ll find that opening multiple locations is a great way to take your investment in our brand even further. 

Contact us today to learn more about why our pretzel store franchise has thrived for decades.