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soft pretzel franchise history

How Did We Get Here? The History of Pretzelmaker Franchising

Once upon a time, a man had a dream. He dreamed of creating a twisted masterpiece that would forever change the way mankind views pretzels. The year was 1991.

Fast-forward to today, and that man’s dream has become a reality. The small pretzel store he opened years ago has expanded to become one of the largest soft pretzel franchises in the United States. Pretzelmaker has forever elevated the soft pretzel to new dimensions of tastiness.

With more than 300 locations in the U.S. and worldwide, this soft pretzel franchise is taking the world by storm. Pretzelmaker can attribute much of its popularity to a few important steps that aided in understanding how to be a good franchise.

How to Be a Good Soft Pretzel Franchise

  1. Uniting with Pretzel Time: Uniting forces with Pretzel Time gave Pretzelmaker the fuel it needed to become a great soft pretzel franchise. With its deliciously fresh soft pretzels and awesome selection of signature items (Pretzel Dog, Mini Pretzel Dogs, and portable Pretzel Bites), customers can find quality service in hundreds of locations.
  1. National Pretzel Day: As the proud owners of National Pretzel Day, April 23, Pretzelmaker gives away tens of thousands of pretzels in honor of a good cause every year. Last year alone, Pretzelmaker gave away 65,000 free pretzels on National Pretzel Day while raising funds and awareness for the Leukemia & Lymphoma Society.
  1. Snack-food Savant: Did you know that more than 40 percent of consumers replace one meal a day with snacks? This makes a soft pretzel franchise an excellent recession-resistant business investment. The target demographic is more likely to snack outside the home; therefore Pretzelmaker is often located in high-traffic areas like malls. Knowing where and when your targeted demographic will crave a tasty snack is an important skill every soft pretzel franchise needs to know.

Pretzelmaker has come a long way from a small startup to a soft pretzel franchise with locations all over the world. It all started with a simple dream that became a reality and eventually changed the pretzel industry. What is your dream? Are you ready to turn that dream into a reality? Learn more about what it’s like to open a soft pretzel franchise at our resource library!