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Pretzelmaker Licensing Opportunities: A Fresh Twist

What makes Pretzelmaker the ideal brand for a license deal? We are flexible enough to twist our brand to fit in virtually any location! We are an experienced brand with more than 25 years’ experience specializing in gourmet soft pretzels, and we utilize that experience to give our customers the superior products and outstanding experience they have come to expect from us, no matter the venue. Our layouts are customizable enough to fit in small venues, allowing you to leverage our strong brand and delicious food and beverages. We put a fresh twist on the Pretzelmaker brand and fractional franchise opportunities!

The Space

Even though we have decades of experience, we are not set in our ways. We have continued to adapt, keeping our brand flexible enough to fit in even the smallest spaces—as little as 250 square feet! We pull this off by thinking of our stores in square inches, not square feet. Our stores are designed with miniaturization modularity so that each part of the store has its own place. This allows our stores to adapt to small spaces, making us an ideal fit for kiosks, satellites, and inlines.

Check out some of the locations where a Pretzelmaker license deal will work well:

    • Airports
    • College Campuses
    • Stadiums and Arenas
    • Military Bases
    • Convenience Stores
    • Theme Parks and Attractions
    • Movie Theaters
    • Boardwalks
    • Ski Resorts
    • Hotels, Casinos, and Resorts

The Brand

Pretzelmaker licensing opportunities give you the chance to enjoy all the benefits of working with our experienced brand. First and foremost, we have designed our license deals to feature competitive licensing rates in order to maximize the benefits for all parties involved. Even better, our attractive rates are just one of the ways that we stand out among food licensing opportunities.

One of the key facets of the Pretzelmaker brand is support. We work hard to support each of our locations, leveraging our industry experience to set each Pretzelmaker up with the tools and training they need. We have trained dozens of franchisees on running our business, so we use that experience to train your team on everything from mixing dough to twisting pretzels to blending our smoothies to that perfect creamy consistency. This training empowers you to keep up with our impeccable brand standards and makes the fractional franchise deal go smoothly.

After you are trained, we continue supporting you and your store. Our marketing team is vital to our operation, assisting all licensed Pretzelmaker stores with channel-specific marketing resources that directly target your audience.

In addition, our licensing team conducts site visits multiple times a year so that we can gain on the ground insight into your store. This allows us to better serve and support you and your customers, making Pretzelmaker licensing opportunities simply work.

The Food

We have been serving our customers freshly baked, warm, gourmet pretzels for over 25 years. Our pretzels and innovative products are a hit everywhere we go, and Pretzelmaker licensing opportunities are a way for you to take advantage of that.

These are four of the reasons why our customers love Pretzelmaker:

Freshly Made—You can tell when a soft pretzel has been frozen, reheated, and kept under a warmer for hours on end, and it doesn’t taste good. At Pretzelmaker, we mix our dough in store and then twist and bake our pretzels fresh all day, every day. Our customers love that they can taste the difference that freshness makes, and our soft, buttery pretzels are a cut above the rest. Our fresh food attracts both existing customers and new ones, giving a boost to pretty much any location where people want a fast, yummy snack.

Affordable Food—Consumers are looking for high-quality food at an affordable price, and they can find it in Pretzelmaker. Whether they want to snack on one of our pretzels or pretzel bites or to enjoy a full meal with a Pretzeldog and a smoothie, our menu items are priced to fit a budget. The best part for companies seeking a Pretzelmaker license deal? Our menu is made up of high margin items that help with profits at every sale.

Grab and Go—Grabbing a quick snack on the go is important at many of the venues in which Pretzelmaker fits so well. Customers are often on the go, and a soft pretzel is easy to eat while walking from one point to another. Because of our portable food, we are a perfect fit in locations like airports, college campuses, theme parks, boardwalks, stadiums, and more.

Something for Everyone—At Pretzelmaker, we have never been satisfied with sticking to the status quo. We are always looking to improve our products and serve our customers exactly what they want. That’s what led us to invent pretzel bites, the Pretzeldog, and so many innovative flavors. We continue updating our menu with limited time offers and special edition products that our customers love. Even better, we are extending our menu further with new breakfast foods and late night items like flatbread pizza.

Get in touch with our licensing team to see what a license deal with Pretzelmaker will look like in your venue.

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I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It’s a very simple business model. A very simple business.

Rajat Ghosh

Contact us today to learn more!


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