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Non-Traditional Opportunities: College Campus

The great thing about non-traditional franchise opportunities is that they give franchisees a chance to run their businesses in unique and diverse locations outside of a mall or shopping center. College campuses provide exciting non-traditional location options to franchisees in college and university towns across the nation.

Did You Know…

…The average college student spends $11,188 each year on room and board, including meal plans? That’s up from $7,434 ten years ago.

...Roughly 20% of college students work on campus?

…College students have an average of $211 discretionary income to spend each month?

…Worldwide, students spend $11 billion each year on food, snacks, and beverages?

…Pretzelmaker franchisees can capitalize on some of this spending by opening a pretzel franchise on a college campus?

Why College Campuses Work

College students live rich, busy lives and they need food to fuel them as they go from class to work to social activities. Whether they live on or off campus, students spend a lot of time in the student union, library, or dining hall studying and catching up with friends. Increasingly, universities are seeking unique dining options to offer students all over campus, and Pretzelmaker fits the bill.


Our menu of gourmet soft pretzels in salty, sweet, and savory flavors, dipping sauces, Pretzel Bites, and Pretzeldogs is already outstanding, and it’s about to get better! We have added a full menu of breakfast, lunch, dinner, and snacks to our menu to offer college students the full dining experience. Please see our Fresh Twist Concept.

Depending on the layout you choose, you may be able to offer the full menu to students who want to enjoy a fresh baked meal or snack. Our food is ideal for a long study session, a date, or a quick bite between classes.


One of our biggest strengths is our team of marketing experts who develop professional marketing materials geared specifically toward college students. That means that you, the franchise owner, can spend your time on important parts of running your business while we assist you in marketing to your audience.


The majority of college students work their way through college, and many of them seek out on-campus jobs. That means that your franchise can work with a large pool of employees. Not only do these students work hard to make your business run, but employing a few students is great for their sense of work ethic and the local economy. It’s a win for everyone!

a group of college students

Choosing a Layout

The thing that makes Pretzelmaker work so well on college campuses is that we are flexible. We have built up our nontraditional opportunities by being flexible enough to fit in the small spaces that you might find in a dining hall or stadium. Adapting your buildout to the location you choose helps you maximize the non-traditional franchise opportunity.

Kiosks, walkups, satellites, and inline locations are all layout options that fit well on campus. The best part? Pretzelmaker is accustomed to adapting our buildout to fit the needs of our franchisees.

Contact us

When it comes to non-traditional franchise opportunities, college campuses are a smart bet! If you live near a college or university campus, look into what it takes to opening a Pretzelmaker franchise there to feed the hungry students.

Get in touch with us to get started!



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I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It’s a very simple business model. A very simple business.

Rajat Ghosh

Contact us today to learn more!


The Anatomy of a Pretzelmaker Store