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Other Non-Traditional Franchise Opportunities

Investing in a non-traditional Pretzelmaker franchise allows you to bring our outstanding brand that is famous for innovating the soft pretzel market to locations all over your community! A pretzel franchise isn’t just a good fit in a mall or shopping center; we are an ideal choice for places like military bases, movie theaters, and so much more!

Did You Know…

…Pretzelmaker is a flexible brand that adapts buildout to fit a variety of locations of all sizes?

…A Pretzelmaker franchise can accommodate unique venue needs like shared kitchen or preparation space and seasonal openings?

…Our marketing team specializes in creating channel-specific marketing to help you speak directly to your customers, wherever you locate your franchise?

…The location options for non-traditional franchise opportunities are innumerable!

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Location Ideas

The following are just some of the locations that are a good fit for the Pretzelmaker brand.

Stadiums and Arenas

High concentrations of people in a short time adds up to a lot of potential business for a Pretzelmaker franchise. Our portable, shareable snacks are concessions classics, and sports fans are sure to love the flavor options and dipping sauces. Plus, the Pretzeldog combines two American favorites, making it the perfect food for a ball game.

Military Bases

In many ways, military bases act as their own miniature cities complete with dining and entertainment options. Whether soldiers, officers, and their families live on or off base, they still spend quite a bit of time there. Pretzelmaker is a great option for a snack or a quick meal that service men and women can enjoy as they go about their busy lives on base.

Convenience Stores

Pretzelmaker works so well in convenience stores for three main reasons. First, we can take up as little as 250 square feet, so your franchise can have a big impact for a small footprint. Second, our menu is made of simple foods from quality ingredients, and customers can taste the difference. And third, because a convenience store benefits from high visibility, which draws customers to your franchise.

Theme Parks and Attractions

Locating your franchise in a theme park or attraction is a smart way to capitalize on heavy foot traffic and a captive audience. Pretzels are a popular choice at venues such as these, because guests can swing by for a quick snack and then move on to the next attraction with a pretzel and smoothie in their hands. Our food is easy to eat on the go, which makes it a perfect fit.

Movie Theaters

Movie concessions are a huge part of the fun of going out to see a movie, and consumers are looking for more than just popcorn and soda. Theatergoers of all ages can enjoy a soft pretzel during the film, as Pretzelmaker breaks the movie concessions monotony with pretzels, Pretzel Bites, our menu of delectable dipping sauces, mozzarella stuffed bites, and so much more.

Becoming a Pretzelmaker franchise owner is a great step to take in your career, and our non-traditional location opportunities make it even easier to maximize our brand. Our flexible franchise opportunity fits in a wide variety of venues, so get in touch with us to find out more about non-traditional locations.

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I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It’s a very simple business model. A very simple business.

Rajat Ghosh

Contact us today to learn more!


The Anatomy of a Pretzelmaker Store