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The Competition

You may be aware of the wealth of franchise opportunities on the market today. It’s true that Pretzelmaker has a lot of competition in both the Quick Service Restaurant category and the soft pretzel category, but the other franchise opportunities cannot compete with Pretzelmaker’s quality.

Quick Service Restaurants

As a Quick Service Restaurant, or QSR, Pretzelmaker remains competitive among the burger joints by offering fresh food and a unique taste. Our parent company, FAT Brands, is an expert in QSRs, which helps set us apart.

Anywhere that our customers can buy a hamburger, French fries, taco, hot dog, or other snack is in direct competition with Pretzelmaker. The thing that our competition cannot offer their customers is fresh, never frozen food and a quality experience at any location.

Pretzel Brands

As the second largest pretzel franchise in the United States, Pretzelmaker has worked hard to cultivate a reputation for quality that our competition cannot match. While other soft pretzel shops cut corners, we stuck with our time-honored process of baking our pretzels fresh in store throughout each day, creating soft, fluffy, buttery pretzels.

Over the years, we have expanded on our basic product, inventing pretzel bites, pretzel dogs, and mini pretzel dogs, as well as adding flavors to our repertoire (cinnamon sugar pretzel with cream cheese icing, anyone?), which has kept us on the forefront of the snack food industry.

Our reputation for excellence is a distinct advantage over the competition. Customers know they can count on one of our pretzels to taste good regardless of where the franchise is located. Other franchises and single shops can’t offer that security to their customers.

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I love this business. One of the reasons my wife and I chose this business is because of the simplicity of the product. It’s a very simple business model. A very simple business.

Rajat Ghosh

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