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Why Choose Pretzelmaker?

Investing in a franchise like Pretzelmaker is a big decision, one we don’t want our franchise owners to make lightly. There are thousands of opportunities, so the choice can be overwhelming. So what sets Pretzelmaker apart?

Strong Brand

Since 1991, we have provided our customers with high-quality, delicious, fresh-baked soft pretzels. As the second largest pretzel franchise in America, we have a recognizable brand name that helps our franchise attract customers.

As a result of careful growth and cultivation, our brand is well known across the nation for quality. Investing in a strong brand provides our franchisees with all kinds of advantages. In addition, Pretzelmaker is different from the other franchise concepts out there. Our parent company wrote the book on quick service restaurant franchising, so our franchisees are in good hands.

    • New marketing materials and strategies
    • Updates to technology and products
    • Support from corporate teams and other franchise owners
    • Group purchasing discounts
    • Access to preferred vendors
    • Brand recognition

Different from the Competition

Any time people are out—at the mall, a ball game, on campus, or elsewhere—they love soft pretzels. The warm, buttery goodness appeals to customers everywhere. Pretzelmaker’s delicious, fresh flavor keeps our customers coming back for more.

It’s not just our customers who are happy. If you speak to our franchise owners, you will find that the satisfaction that comes from owning your own fast food franchise is unlike anything else.

Need a few more reasons?

    • Our small franchise fee makes this an affordable opportunity.
    • We are one of Entrepreneur magazine’s Top 500 Franchises.
    • Our affiliation with Hot Dog on a Stick, Marble Slab, and Great American Cookies adds opportunities for you to scale your business.
    • We have thousands of available territories across the nation where people are waiting for the Pretzelmaker experience.

FAT Brands

FAT Brands—is a strategic brand management company that focuses on four snack food franchise brands—Pretzelmaker, Hot Dog on a Stick, Great American Cookies, and Marble Slab.

By focusing on Quick Service Restaurants, or QSRs, FAT Brands has cornered a niche in the fast food franchise market. FAT Brands is the expert in snack food franchises, and as such it is well-equipped to help all its franchise owners across all brands.

Indeed, it was our expertise in snack food franchises that inspired us to create FAT Brands Training, a training center that all franchisees attend. Your attendance at FAT Brands Training will leave you with a full understanding of our business model and how to open, own, and operate your Pretzelmaker franchise.

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